Product Launch
Brief
Our client had an innovative new service to bring to market - a mobile medical screening and nurse service. It was imperative to produce a flagship launch event that got the industry's attention, and to effectively and quickly engage the advisor community across the UK.
Solution
The launch took place in front of 700 guests at the Westminster Park Plaza in London, and featured a carefully choreographed car reveal and a live health screening on stage by one of their nurses. Another 7 locations immediately followed across the UK, reaching over 1,500 advisors.
