SPC Engage: London
Brief
Building on the Sustainable Packaging Coalition’s growth and success in North America and work in corporate packaging sustainability goals, the group wanted to host their inaugural European event, SPC Engage, in London.
This was to be a 2 day event for up to 350 people, directly addressing and engaging the corporate sector in activating corporate sustainability goals.
Solution
The recently relocated and opened Design Museum was selected as the primary host venue. The venue’s appeal included it’s positioning as the only place in the UK where the design industry, education and the public can come together to change the way people think about themselves and the future. It was also home at the time to a Sustainable Textiles exhibition, so offered a perfect fit.
The salon-style event included interactive presentations and panels, accompanied by workshops to help brands, their suppliers, and others in the sustainable packaging community to develop actionable strategies to implement their goals while providing them with a platform to learn, share ideas, and collaborate with their industry peers.
The Auditorium on day 1 was used for plenary sessions, including keynote presentations, Q&A and fire-side chats. The event space on day 2 had a cabaret layout to facilitate workbook and group discussion sessions.
Each coffee & lunch break were sponsored by different companies, so branding and marketing materials continually changed every few hours.
With sustainability, and in particular the reuse and recycling of materials, being the central theme, all elements of the event were carefully reviewed and selected to ensure the carbon footprint was minimised – from AV and furniture to badges and banners.
Catering was vegan and vegetarian, and jugs of water were provided on tables instead of bottles.
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