At Rockitfish, we understand that the best events aren’t just about the date itself, it begins with the build-up.
Whether you're hosting a corporate festival in the Hertfordshire countryside, an indulgent lunch event in Central London, or a sales-kicker with a difference, building excitement in the lead up is essential. It drives engagement, boosts attendance, and sets the tone for a truly memorable end-to-end experience.
So how do you build the buzz? Here’s how we help our clients make their events something people look forward to – and talk about long after.
- Create a strong pre-event identity
Give your event a name, look and tone of voice that aligns with your brand but feels like something fresh and exciting. No matter what the event is, a cohesive identity helps it stand out from the rest of the working week and showcases the efforts you’ve made too.
Rockitfish Tip: Need help with creative concepts? Rockitfish’s in-house design team can help craft a campaign-worthy pre-event identity. - Tease the experience
Think intriguing trailers, not timetables. Instead of sending out the usual bland agenda, build anticipation with sneak peeks like a video highlight reel from your last event, teaser images of the venue, or clues about what’s to come. In your comms, always use language that gets people excited!
For example, if you're planning a team adventure in leafy Surrey or at a corporate festival in Cambridgeshire, tease the change of scenery. Something engaging like “Get ready to trade tiresome spreadsheets for cozy firepits!” - Use Multi-Channel comms
Emails are fine n’ all but multi-angle communications are always better. Depending on your company comms culture (let’s go with CCC and you heard it from us first), using Slack, Teams, internal newsletters or even swanky printed invites can help to build your event visibility. Go one step further with a countdown, mini challenges or polls (e.g. “What should be our final DJ request on the night?”
Rockitfish Tip: Bring your event to life before it even begins! Our bespoke event websites manage registration and data capture effortlessly, while building anticipation through bold imagery, engaging video, and drip-fed content to keep guests hooked. - Spotlight the location
Whether your event is located in the green spaces of Bedfordshire or in one of Manchester’s hidden creative hubs, be sure to shout about the setting. Set the scene and help people visualise a day out of the ordinary - not just another day at their desk. - Inject a bit of mystery…
Everyone loves a surprise, even if they don’t admit it! Consider keeping some elements of the event under wraps; a guest speaker, a quirky activity, or some creative entertainment. You can always hint some surprises which will spark curiosity and give attendees something to talk about in the lead up. - Get your leaders on board
Buzz trickles down from the top. If leadership is attending and genuinely excited then that enthusiasm spreads through the departments. Ask them to get involved in the comms, or even record a quick video invite to be shared in the weeks prior. - Keep the post-event glow going
Excitement shouldn’t end when the event does. Share highlights, photos, videos and key takeaways to reinforce the impact – after all a lot of work goes into creating it!
Whether you're recapping a full-day strategy retreat in the Cotswolds or a motivational conference in Amsterdam, this helps extend the value and keeps your messaging front of mind. Always remember to get some feedback to ensure improvements for future event too!
Rockitfish Tip: Want to capture those unforgettable event moments? We partner with some of the best videographers and photographers in London and beyond. Their work can be used long after the event - perfect for showcasing company culture or future recruitment campaigns.
Want to make your next event unmissable?
From branding and pre-comms to immersive experiences and high-impact follow-ups, we know how to make events stick. Based in Hertfordshire and working across London, UK and Europe, Rockitfish creates memorable corporate events that feel different and deliver results.
Let’s talk about making you next one the best yet!
