The Details

In the style of challenges seen on 'The Apprentice', teams are tasked with creating a new box of chocolates.

With a wide range of ingredients available, teams must first invent their product. They then develop their chocolate brand by giving it a catchy name and designing and making the packaging. Ingredients and packaging materials are priced, so teams will need to keep an eye on costs and decide how they will price their product to make the best profit.

Teams then develop their marketing plan, deciding who their product is aimed at, how they're going to appeal to their target market, what USP's their product has, where it will be sold and at what price.

Finally, teams pitch their product, brand and marketing strategy in a presentation to the judges and, as a fun finale, perform their own advert. Judges will score the teams on their efforts and prizes will be awarded to the winning team, plus everyone can enjoy or take home their tasty creations.