Anniversary Celebration & Product Launch

The Brief: Host an Annual Celebration & Immersive Game Launch Event

Building on three previous years of producing this game developer’s annual event, this year coincided with their latest release—the first in a new trilogy set on an old sunken ship in the 1040s. The client required an informal, fun afternoon positioned as a thank-you to staff, followed by an evening experience that fully immersed attendees and key partners into the game’s theme, storyline, and aesthetic.

The Solution: Outdoor Afternoon Festival, River Cruise & Historic Warship Experience

Rockitfish staged a multi-part event transition starting with daytime outdoor relaxation and culminating in a immersive shipboard celebration.

1. Daytime Outdoor Festival at Royal Museums Greenwich

• South Lawns Gathering: Staged an outdoor afternoon for 180 guests on the South Lawns with a BBQ and dedicated bar.
• Interactive Lawn Activities: Set up a wide variety of outdoor entertainment, including giant inflatable games, a circus skills workshop, crazy golf, oversized puzzles, and fairground side stalls.

2. Thames Cruise & HMS Belfast Themed Evening

• Private Boat Charter: Transported guests from Greenwich Pier along the Thames via private boat charter directly to the HMS Belfast, matching the game's historic warship setting.
• Welcome Reception & Custom Cocktails: Welcomed attendees aboard with a vintage vocal harmony trio and three custom-designed cocktails—one representing each game in the upcoming trilogy.
• Interactive Decks & Immersive Entertainment: Featured live cooking stations on each deck, green screen photo opportunities with gaming backdrops, and bespoke costumed actors roaming the ship.
• Museum Props & Exploration: Allowed guests to explore the museum on board, enhanced by thematic props including life-sized replica rotting skeletons.

Key Event Highlights

• Seamless Concept Execution: Translated a 1040s sunken ship video game theme into a real-world venue experience.
• Multi-Stage Event Flow: Effortlessly transitioned 180 delegates from daytime outdoor festival activities to a private Thames river transfer and evening venue takeover.
• High Guest Engagement: Combined customized cocktails, roaming actors, interactive photography, and museum exploration to deliver a memorable staff thank-you.

Frequently Asked Questions

Why host a corporate product launch or celebration on the HMS Belfast?

The HMS Belfast offers a historic, multi-deck venue on the River Thames ideal for immersive, themed corporate events—especially those requiring unique atmosphere, live food stations, and on-board exploration.

How can corporate events transition guests between daytime and evening venues?

Using private boat charters along the Thames from nearby piers like Greenwich allows seamless, scenic transfers between outdoor daytime spaces and central London evening venues.