European Dealer Event Conference, Exhibition and German Bierfest
Brief
Staged at The Belfry Hotel & Resort, the annual Dealer Event is designed to engage and inform European trade distributors. The expo features product displays and workstations, aimed at educating the audience and introducing new products, features and services. Being October and a German brand, the evening naturally had to be a Bavarian Oktoberfest.
Solution
We installed a themed marquee, complete with tables and benches, costumed waiting staff, and imported German food and beverages. Highlights of the evening included a quirky Oompah Band performing both traditional and pop tunes, and an audience with football legends, Mark Lawrenson and Ray Stubbs.
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