A series of events to support the launch of a new financial services brand to the UK market. The Launch event and subsequent Roadshow should educate advisers on the product offering and demonstrate our client is a serious player in the market. Each event should also create an opportunity and environment to network and build relationships with advisers.
The initial event was a ‘big bang’ London launch event at the InterContinental London O2 for 800 people, including staff, advisers, press, VIPs and celebrity brand ambassadors. This was followed directly by a Roadshow - 11 regional events over 6 working days, using 2 production and event teams.
Our primary role was registration and delegate management, production and project/event management. We needed to support the brand and proposition by being innovative, incorporating digital technology and making the launch an immersive experience.
We used our experience of working with the client and the understanding we’d built up of the brand, the culture of the organisation and the style of working of the events team to help drive ideas, find workable solutions and communicate effectively.
Timeframe was a challenge throughout due to the nature of a new product which remained in development right up to launch. In fact, a green light was only issued (and then contracts) around 3 weeks prior to launch.
We explored a range of ideas throughout the life of the project – from Holograms to Virtual Reality, and webcasting to live link ups - to make sure every angle had been considered. Much didn't progress, but being fully aware of the ambitious, inquisitive and entrepreneurial nature of the client we knew this meant a demanding and fast-moving environment.
We were responsible for a full range of services including: