250 delegates gathered at the Hilton London Wembley. The hotel, in the shadows of the iconic Wembley Stadium, reflected the event theme with its performance links - both sporting and entertainment.
The company's above the line marketing campaign, 'Everyday Athletes', drove the messaging - to illustrate how ordinary people can achieve extraordinary things. To help embed this, Eddie Izzard took the keynote speaker slot, sharing his views and experiences around what drives him to complete his running feats. Guests then burned up calories on the LED dancefloor at the Silent Disco.