Case Study: Corporate End of Year Awards & Rebranding Party for 450 Guests

The Brief: Corporate Rebranding and End-of-Financial-Year Awards

Our corporate client sought to mark the conclusion of their financial year with a premium celebration designed to recognise individual, team, and company achievements. Following a three-year period of massive organic growth and corporate acquisition, the company required a strategic live event that would both celebrate these milestones and introduce their eagerly anticipated new branding to the entire organization.

Key Event Requirements: 450-Capacity London Venue & Experiential Branding

The client's brief required a central London venue capable of comfortably accommodating 450 guests for a seated awards dinner and evening party. A core objective for the production team was to seamlessly weave the company’s new visual identity throughout the entire live experience, ensuring high-impact brand exposure from the moment attendees arrived.

The Solution: High-Tech Brand Integration at The Brewery, London

1. Venue Selection & Immersive Brand Takeover: The Brewery

To deliver a premium, high-energy atmosphere, Rockitfish selected The Brewery in London, a historic, blank-canvas venue ideal for custom branding. To completely immerse the 450 guests in the company's new identity, we installed large custom vinyl graphics throughout the venue's main stairwells and applied branded vinyl overlays directly onto the stair treads, making the corporate rebrand highly visible at every turn.

2. Audio-Visual Production: 9m LED Wall & Custom Motion Graphics

The centerpiece of the main event space was a massive 9-meter LED video wall framed by a custom-built stage set. As the 450 dinner guests took their seats, the room lights dimmed, and the company's new promotional video was broadcast across the LED wall. To maintain a polished, broadcast-quality flow, Rockitfish produced a bespoke suite of branded screen content, including custom motion graphics and animated stings to introduce speakers, reveal award nominees, and announce the winners.

3. Event Decor, Accent Lighting & Social Atmosphere

To enhance the venue's historic architecture, we utilized strategic accent lighting paired with controllable intelligent fixtures to build energy during the presentations. The rebranding theme was continued onto the tables using bespoke, printed acrylic LED-lit centerpieces. Later in the evening, a live camera feed projected real-time footage of the stage presenters, award winners, and a packed, black starlit dancefloor directly onto the giant LED screen.