A company summer party can be a fantastic way to reward employees, build brand awareness and promote team bonding. In 2022 the most popular theme for a summer party for our clients is undoubtedly the 'festival' theme.
Here are our top fourteen tips to help plan a successful company summer party or corporate festival...
Define your objectives: Before you start planning your festival, it's important to define your goals and objectives. This will help guide your decision making and ensure that your event aligns with your business objectives.
Identify your target audience: Knowing who you’re trying to reach will help you tailor your festival to meet their needs and interests.
Start planning early: It is important to start planning well in advance to ensure you have plenty of time to book the best venue, choose the right entertainment, and make all necessary arrangements. Since the pandemic venues book much earlier than before.
Hire the right Event Management company: Work with an experienced, professional Event Management company to ensure your festival runs smoothly and meets your expectations.
Choose the right venue: Consider the size, location, and facilities of the venue to ensure it can accommodate your guests and activities and plan transport arrangements. Plus, there are a small number of popular dates which book early.
Budget carefully: Plan a budget that covers all aspects of your festival, including venue, food & drink, entertainment, activities, logistics, communication and staffing.
Plan a creative theme: A unique and engaging theme can make your festival stand out and can provide a fun and memorable experience for your guests.
Provide a varied range of activities and entertainment: Offer a mix for different age groups, guest profiles and interests.
Focus on catering and drinks: Good food and drinks are key, so be sure to provide plenty of options that appeal to a variety of tastes and dietary restrictions.
Make sure you have adequate staffing: Ensure that you have enough staff to manage the festival, provide guests with any assistance they need and for unexpected occurrences.
Plan for all weather conditions: Be prepared for all weather conditions and have contingency plans in place in case of poor weather.
Logistics and Safety: Ensure all aspects of your event are well planned and run smoothly. Consider parking, first aid, security, health & safety and make contingency plans.
Promote your festival: Make sure your guests know what they can expect by promoting it through a website, social media, and other marketing channels to build excitement.
Evaluate and learn: After the festival, take time to evaluate the success and identify areas for improvement. Use a mechanism to obtain feedback and make changes for next year's event.
By following these tips, you can create a successful corporate festival that meets your business objectives, engages your employees, and creates a memorable experience for all your guests. A well planned and executed festival is a great value way to reward your staff, promote your brand and build a team atmosphere.
